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What is Fintech?

Fintech is a portmanteau for “financial technology.” It’s a catch-all term for any technology that’s used to augment, streamline, digitize or disrupt traditional financial services.

GIS interprets and makes the geographic data actionable so that finance professionals can easily capture the data needed for their specific banking analytics projects.

Importance of GIS in Finance:

  1. Boost customer analytics
  2. Gain more timely and accurate market insights
  3. Enable better asset management
  4. Services Location and Site Evaluation
  5. Sales and Marketing
  6. Fraud Detection
  7. Evaluating credit risk

GIS in Finance,Banking & FinTech

Financial GIS

(GIS) can be used effectively in the banking and financial sector to make banks and financial institutions more successful in sales and marketing, regulatory compliance, business continuity planning, and service location and site evaluation.


The Fintech sector is now integrating GIS infrastructure into its core, to allow faster decisions based on location. Fintech institutions are using GIS to record information for their clients and to promote financial plans that fit their customers’ needs and areas. Data Analysis based on location and facts/behaviours reveals patterns that can be interpreted and used in forecasting scenarios and smart business decisions. GIS enables the digital transformation of the city towards a more sustainable future.

Our GIS data solutions allows an FSP to identify
locations for investment based ammenties and infrastructure. As a visual tool, it gives FSP the ability to make effective decisions for future site location. Using data such as demographics, income, buying trends, and locations of competitors, a GIS can be used to generate maps that help users decide the best location for a new branch or ATM

Human Resource Management

Using GIS as a vision tool enables FSP to have a visual representation it is easy to see which branches are under-resourced and which are over-resourced. Decisions like
choosing where to add or reduce staff are made easier and more cost effective through
the use of GIS.

The use of GIS data by FSP to publicise the location of their services. We help you update your location in online platforms such as Google, TomTom, HERE Maps, Yandex etc.

Our comprehensive data processing annd attribution help customers distinguish the location of specific services. For example, customers need to distinguish
between access points that offer cash withdrawals or card services, cardless or eservices and those that receive deposits (envelope ATMs or intelligent deposit ATMs).

Other user case is the above the line advertising, knowing where and what kind of billboard to install at a given time, Direct marketing (pinpointing the client to a specific geographic area)

Fraud Detection

Retail banking departments constantly flag transactions that are suspicious in nature with respect to locations.

Risk Evaluation

From climatic effects such as rainfall patterns and typology and its effects on credit application by customers (farmemrs) Urban Plans and commercial property valuation, as away of evalauting property loans etc.

, Urban pla.