Global map providers see Africa from orbit. The addresses are approximate, the roads are sparse, the points of interest are years out of date. For a bank deciding where to place an agent, or a government planning a service, that gap is the difference between a good decision and a costly one.

We close that gap. Map & Allied builds field-verified location data, mapping platforms, and analytics engineered for how Africa actually operates — then puts them in the hands of the institutions making the decisions that shape it. You own the platform and the data. No per-map-load fees. No assumptions imported from somewhere else.

That is what our slogan means. Unlock the power of location is not a tagline we hang on the wall — it is the work. Every address we verify, every platform we ship, and every model we build exists to turn a question about where into an answer a bank, a ministry, or an operator can act on with confidence.


Track record

A decade of delivery,
on the ground.

2013Operating sinceover a decade of continuous delivery
14+African nationsfield programmes under country permits
100M+End users reachedthrough data feeding global products
Gov · bank · telcoInstitutional clientsregulated, accountable organisations

Figures are benefit-level. Programme specifics, permit documentation, and references are available to qualified institutions on formal request — see selected work →

What we stand for

Principles we build by.

Ground Truth First

We build location data from the ground up — field-verified, not inferred from distant datasets. Accuracy is the product, not a footnote.

Infrastructure Thinking

We build systems meant to last: scalable, interoperable, standards-aligned spatial infrastructure organisations can build on for years.

Built for Africa

For the continent's geography, connectivity, and regulatory realities — engineered here, for here, not retrofitted from another market.

Decisions, Not Dashboards

The measure of our work is the decision it enables — where to grow, how to route, who gets reached. Outcomes over outputs.

The trajectory

From field teams
to national infrastructure.

  1. 2013

    Founded in Nairobi

    Map & Allied begins field data collection, capturing and verifying points of interest across East and Central Africa under formal country permits.

  2. 2013–2017

    International data programme

    A four-year, five-nation POI programme delivers to global quality standards — data that feeds commercial navigation products used by hundreds of millions worldwide.

  3. 2017

    Pan-Africa mobile mapping

    Advanced mobile-mapping surveys begin across nine nations — road networks, addresses, and lane-level data at national scale, still running today.

  4. 2019

    Platforms for the financial sector

    Locator Map Plus and custom network-management platforms ship to East African banks and SACCOs, turning branch and agent footprints into findable, governable networks.

  5. Today

    The geospatial layer institutions run on

    Mapping platforms, locators, survey programmes, analytics, and delivery tracking — deployed for governments and institutions, owned by the teams that run on them.

An Esotrix Collective VentureESOTRIX COLLECTIVE

Independent focus,
collective backing.

Map & Allied is the geospatial-intelligence venture of Esotrix Collective — a group of specialist technology ventures building the digital infrastructure Africa is written on. We bring the location layer: the maps, the data, and the analytics other systems depend on to know where things are and what to do about it.

Explore Esotrix Collective
Specialist, Not GeneralistOne discipline done to depth — geospatial — rather than a little of everything.
Shared StandardsSecurity, data governance, and engineering practice held to a collective bar.
Continental ReachVentures and partners across the region, so a map here plugs into a wider network.
Long-HorizonBuilt to be owned and run for years, not flipped — infrastructure, by definition.

Work with us.

Tell us the decision you are weighing. We will bring the ground truth it rests on.